Pay Per Click Management

PPC advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. Pay-per-click marketing delivers instant traffic and offers many ways to compliment existing SEO strategies by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy, and any SEO plans armed with facts, not assumptions.

DCM Direct helps clients manage their PPC campaigns towards their goals. From Google AdWords to Facebook ads, we help our clients reach their buyers on the paid platforms that are most effective. Over the years we’ve managed millions of dollars of PPC budget and we’ve learned what makes a great relationship between a client and their PPC agency. We’ve built our PPC management program based on what gets our clients the best results, while providing the ultimate level of transparency.

There is a science to finding high numbers of low volume keywords (very specific long tail keywords) that are less expensive to advertise on but still provide significant ROI. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (CPC) across your entire campaign.

What’s Included in Monthly Management?

Our agency’s PPC management services include the following tasks as part of monthly management.

  • Bid Management
  • Geo-targeting Improvements
  • Ad Copy Optimization and Testing
  • Cost and Performance Analysis
  • Monthly Campaign Performance Report
  • Ad Placement and Targeting Adjustments
  • Keyword Management
  • Landing Page Performance Review
  • Check In Calls/Meetings

Approach to PPC Management

Every agency will approach PPC from a different angle. Here are the nine core beliefs our PPC program is based on:

Your Own Account

Your PPC account is an asset. You paid for it to be built and optimized, and you should own it, regardless of who your PPC management agency is.

Optimize for Conversions

You care about leads and/or sales, not clicks, or impressions, or click-through-rate (CTR), or any other vanity metrics. We only optimize for the metrics your business understands and cares about.

Report in Natural Language

We won’t confuse you with a bunch of PPC jargon. We provide straight-forward reports that your executive management team can easily understand and see the value in. We report on the metrics your business cares about, and spare you the technical gibberish.

No Silos

DCM Direct’s PPC program was originally built to support the efforts of our overall digital marketing department, specifically content marketing, conversion rate optimization (CRO) and search engine optimization (SEO).

No Long-Term Contracts

Our PPC contracts run month-to-month and require 30 days notice to cancel. We believe the best way to keep a client around is to do an amazing job, not lock them into a long-term contract.

No Autopilot

We manually manage campaigns on a daily and/or weekly basis depending on the velocity of the spend. This ensures our PPC managers are always keeping a pulse on the account performance and making improvements quickly.

Dedicated Account Manager

Each client has a dedicated point of contact, who provides weekly updates, responds to any questions in less than 24 hours, attends weekly or monthly calls, and is available for questions whenever needed.

Have the Best People

At the end of the day, PPC management is a service, and services are provided by people. While we use some technology to track and tweak campaigns, the people we have managing the accounts are the reason for performance improvements.

Set a New High Score

When Vital takes over any new PPC accounts, our goal is to set a new high score. While maintaining an account is great, that’s not what drives us. We’re passionate about showing how much we can improve when given the opportunity.

Available PPC Management Services

Below you’ll find a listing of the more common paid marketing services we provide. If you’re confused about what would work best for your business, we can advise on which platforms have shown the best ROI metrics within your specific industry. For most businesses, the best results are produced by using a combination of various online advertising methods.

Google Advertising

PPC advertising delivers instant traffic by placing you at top positions on search engines. With Google accounting for two-thirds of all US searches, AdWords remains the most effective PPC advertising vehicle. It not only places your site in prominent view of searchers, but AdWords enrollment also provides you with the ability to test keywords, complementing your existing SEO strategies.

Bing Advertising

If 100% of the Internet doesn’t search exclusively on Google, why should your ad campaign be limited to it? Bing has a 20% market share of searches performed in the United States. PushFire can get you started using Bing PPC services, or overhaul your current campaign. With ad creation, optimization, and management services, we can help you get the most out of your search advertising on Bing. PushFire is also a participant in the Beta for the Bing remarketing program.

Facebook Ads

Facebook advertising presents a perfect complement to any search marketing campaign. With 1.01 billion daily active users and 894 million mobile daily active users, Facebook is the premier social media platform. It features a robust advertising platform that can help spread your message to a wide swath of people. Businesses can target Facebook users in two ways.

Remarketing

PushFire offers complete retargeting services, including campaign development and management services. Our expertise ensures that businesses spend their ad dollars on the users most likely to convert, rather than throwing mud at the wall and hoping it sticks.

Shopping Ads

Both Google and Bing offer Shopping ads to allow you to showcase individual products directly in the search results. Shopping ads appear above organic listings for almost all terms centered around commercial products and even sometimes appear above standard paid search ads. The share of search engine result pages displaying Shopping ads more than doubled during 2014 from 7% to 16% of all search results.

PPC Audit

At PushFire, we offer a PPC audit as a service to clients who aren’t necessarily looking to switch PPC providers, or let go of managing the accounts themselves – they are simply looking for ways to improve and hone their efforts. Our best PPC managers will comb through your account and give you the very same advice we would employ if your account was our account.

Pricing

Every campaign is different, so it’s impossible to quote a one-size-fits-all price. The price of the service will vary depending on your keyword volume and monthly spend.

How to hire PPC Management Expert

If you’re interested in our PPC Management Services, please contact us to check our availability and receive a free quote.