Web Designing Services

Everything about your website – including the content, the way it looks, and the way it works – is determined by the website design. Web design is a process of conceptualizing, planning, and building a collection of electronic files that determine the layout, colors, text styles, structure, graphics, images, and use of interactive features that deliver pages to your site visitors. Professional Web design helps to make your business appear credible online.

When you’re ready to build a website, you have several options. If you are not familiar with HTML programming language and Web design applications, there are a number of other options for creating your Web design:

Hire a professional website design expert to create and build a unique Web site.
Create your own website design using off-the-shelf software such as FrontPage® or Dreamweaver®. (These software packages do require technical expertise.)

How Can Professional Web Design Help My Online Business?

As important as having a great domain name, professional web design can help you:

Satisfy customers. Professional Web design meets the needs of your visitors – telling them quickly what they want to know without unnecessary and confusing design items. Making sure the navigation in your Web site design is predictable, consistent and easy to understand will help build a positive relationship with your visitors.

Attract search engines. No matter how appealing your Web site design looks, it won’t show up on the search engine results pages if it’s not coded in a way that the search engines can read.

Avoid technical glitches. It doesn’t take much to turn a customer away. Lengthy loading times, broken links and dropped images are just a few of the web design issues that can be remedied by a professional Web design service.

By reaching out to customers and search engines alike, Web site design serves an important dual purpose that has a great impact on your online sales.

Website Design Process

How do you design a website that is custom tailored to your business goals?

See below for an overview of steps from start to launch.

Discovery & Strategy Phase

Every professional website design project starts with a discovery and strategy phase where the web design team – consisting of web strategists, account managers, web designers, and technical managers – interview the client stakeholders on their value differentiation, competitive landscape, and goals for the project. The outcome of this phase is a documented timeline, detailed project plan, and a web strategy.

UX Planning & Information

Once the target audience, value differentiation, and strategic business analysis have been established in the website strategy phase, the project moves into the UX (User Experience) and IA (Information Architecture) phase, where the website layout, features, functionalities, user path flows, and specification document are wireframed and documented. This is the blueprint phase of the project.

Creative Design Mockups

In this phase, website designers roll up their sleeves and start applying color and designs to the wireframes submitted to them by the UX & IA team. The web designers also provide clients with a design storyboard outlining the usage of fonts and colors throughout the site.

Responsive Web Design

All websites are made to be responsive so they will work across various screens, from mobile to tablet to desktop. All frontend coding is done in HTML5, according to best practices, and a CMS (content management system) is customized to give clients the ability to update their responsive sites in real-time.

Quality Assurance & Testing

Qreating a high quality responsive website requires thorough quality assurance testing on multiple devices to ensure that pages load quickly and properly on mobile, tablet, and desktop. In addition, security measures are put into place and the site is tested for proper SEO performance.

Website Launch & Analysis

After exhaustive testing in the QA phase, a system administrator takes the new site live and another test is performed to ensure the new customized website is performing as it was designed. During this early launch period, a team also monitors user behaviors on the website and analyzes how to improve performance in order to improve conversion rates, time on site, and repeat visits.

Website Design Process

How do you design a website that is custom tailored to your business goals?

See below for an overview of steps from start to launch.

In order to stand out amongst competitors in your industry, you need to provide content on your website that is relative to your market, and informative to your audience.

A website design that includes strong content, along with an exceptional user experience, will increase your search engine optimization and make your business easier to find for potential customers looking for your services. These features will raise the level of trust that search engines put in your business, and in turn, the qualified traffic that comes to your site. Our integrated marketing team specializes in SEO, content, and online media relations that can help design the necessary content for your website, and strategically market it to solidify your online presence.

A picture is worth a thousand words. When you have a lot to say, sometimes visual media can help alleviate that presentation problem.

Pictures, videos, and infographics give you the opportunity to show audiences what you do, rather than just telling them. It provides content to audiences in an engaging and concise format that is easily sharable through other digital platforms. As a full-service digital agency, we can help to generate the media that can bring a whole new look to the design of your website, and essence of your brand.

A blog is a great way to create a discussion around your brand.

You can generate content covering topics that span throughout your entire industry, and help your company stand out as thought-leaders within your market. This forms a whole new funnel to drive traffic to your website. An individual can share a blog post that in turn drives new potential customers to your website that want to find out more about your company. Our content specialists can help design, write, and manage a blog that reflects your business and your knowledge within the industry, while engaging audiences through compelling content.

Social media has allowed audiences to engage with brands more than ever before.

Including access to those channels is a great addition to any website design, especially within blog content. Social media gives you the opportunity to expand the personality of your company, and a lot of customers enjoy connecting with businesses on a casual level. Our online marketing teams can help to integrate social media into your digital practices, and grow your online audience in order to create a more interactive and engaging environment surrounding your brand’s website.

You want the design of your website to reflect the identity of your company, not just the standards of the industry you operate in.

An effective website design will portray the unique essence of a brand, while still making it stand out against other competitors within your market. Details about the products and services you provide, contact information, and thorough instructions laying out the steps to make a purchase should be available to visitors. Providing the material needed in order to get to know your company will help potential customers more easily find all the information they need in order to confidently make a conversion. At Blue Fountain Media, we work to get to know the people behind the brand so that we can better your digital efforts. We want to help market your business to an online audience through engaging designs that will grow your brand online.

With the growing popularity of mobile devices, the importance of designing a website that is compatible with all of these platforms is essential.

You want your visitors to be able to view and navigate your website from whatever medium they are using. Whether that be a laptop, tablet, or mobile phone, making sure that your website accessible and functioning in all of these formats should not be overlooked. Not only does it give you the most value from a business perspective, but it makes engagement easier than ever for the customer.

At the end of the day the most important aspect to a well-designed website, is that it needs to work. Your site needs to function properly, and on a consistent basis.

If a visitor gets to a page and is unhappy or confused by the usability, they are going to leave. Our developers test the quality of each website we develop in order to ensure that they are functioning in the best possible way, and are quick to make changes to alleviate any issues that may arise. This guarantees an effortless experience for our clients, and an engaging one for their audiences.

Content

In order to stand out amongst competitors in your industry, you need to provide content on your website that is relative to your market, and informative to your audience.

A website design that includes strong content, along with an exceptional user experience, will increase your search engine optimization and make your business easier to find for potential customers looking for your services. These features will raise the level of trust that search engines put in your business, and in turn, the qualified traffic that comes to your site. Our integrated marketing team specializes in SEO, content, and online media relations that can help design the necessary content for your website, and strategically market it to solidify your online presence.

Rich Media

A picture is worth a thousand words. When you have a lot to say, sometimes visual media can help alleviate that presentation problem.

Pictures, videos, and infographics give you the opportunity to show audiences what you do, rather than just telling them. It provides content to audiences in an engaging and concise format that is easily sharable through other digital platforms. As a full-service digital agency, we can help to generate the media that can bring a whole new look to the design of your website, and essence of your brand.

Blogging

A blog is a great way to create a discussion around your brand.

You can generate content covering topics that span throughout your entire industry, and help your company stand out as thought-leaders within your market. This forms a whole new funnel to drive traffic to your website. An individual can share a blog post that in turn drives new potential customers to your website that want to find out more about your company. Our content specialists can help design, write, and manage a blog that reflects your business and your knowledge within the industry, while engaging audiences through compelling content.

Social Integration

Social media has allowed audiences to engage with brands more than ever before.

Including access to those channels is a great addition to any website design, especially within blog content. Social media gives you the opportunity to expand the personality of your company, and a lot of customers enjoy connecting with businesses on a casual level. Our online marketing teams can help to integrate social media into your digital practices, and grow your online audience in order to create a more interactive and engaging environment surrounding your brand’s website.

Effective Design

You want the design of your website to reflect the identity of your company, not just the standards of the industry you operate in.

An effective website design will portray the unique essence of a brand, while still making it stand out against other competitors within your market. Details about the products and services you provide, contact information, and thorough instructions laying out the steps to make a purchase should be available to visitors. Providing the material needed in order to get to know your company will help potential customers more easily find all the information they need in order to confidently make a conversion. At Blue Fountain Media, we work to get to know the people behind the brand so that we can better your digital efforts. We want to help market your business to an online audience through engaging designs that will grow your brand online.

Responsive Design

With the growing popularity of mobile devices, the importance of designing a website that is compatible with all of these platforms is essential.

You want your visitors to be able to view and navigate your website from whatever medium they are using. Whether that be a laptop, tablet, or mobile phone, making sure that your website accessible and functioning in all of these formats should not be overlooked. Not only does it give you the most value from a business perspective, but it makes engagement easier than ever for the customer.

Quality Assurance

At the end of the day the most important aspect to a well-designed website, is that it needs to work. Your site needs to function properly, and on a consistent basis.

If a visitor gets to a page and is unhappy or confused by the usability, they are going to leave. Our developers test the quality of each website we develop in order to ensure that they are functioning in the best possible way, and are quick to make changes to alleviate any issues that may arise. This guarantees an effortless experience for our clients, and an engaging one for their audiences.